Do Bugs Need Drugs?

Project Breakdown

Do Bugs Need Drugs?
Cross Platform Campaign

Categories: UX, Web Animations, Project Management
Role: UX Researcher / Designer / Strategist, Content / Story
Writer for Microsite, Web Asset Animator, Project Manager
Credits:
Carlos Gilbert: Microsite Build & UI Design, UX Design, Web Asset Animator
Julian Herras: Asset Creation, Print Campaign, Motion Design
Alex Seebaran: Motion Design
Hanna Cortes: Motion Design
Microsite: knowyourbug.businesscatalyst.com
Do Bugs Need Drugs? Official site: dobugsneeddrugs.org

The problem we faced for the non profit Do Bugs Need Drugs? was a lack of public awareness around the serious dangers of overuse of antibiotics.

Our solution was to derive a message that would resonate with and have an emotional impact on our target audience. We decided to create a cross platform campaign including a microsite, motion animations, print campaigns with incorporated augmented reality and a logo revamp based on reviewing Do Bugs Need Drugs?‘ previous campaigns. We wanted to give the brand and style in which the message had been previously delivered to the public a brand new flavour.

This project was worked on by two teams, coming up with two different solutions. In the end Do Bugs Need Drugs? chose our work to use in future ad campaigns over the other competing team’s work.